A big thank you to skeptical, who was the one who convinced me to tell my sister.
back to business,
An open letter to advertisers:
I'm very sorry for wasting some of your valuable time but I feel that I must share an incident which recently happened to me.A little while ago I was driving in a city road and reached a red light which I stopped for.Now being that I think that I am a fairly reasonable fellow I did not mind waiting for a little while as the pedestrians took their turn using the road.
However this time waiting, was a bit different than the previous lights that I had patiently waited at during this trip.The reason for that was because this time I was waiting behind a bus.
Now I don't have anything against buses in fact I'm rather fond of them since they provide transportation to some people who otherwise might not be able to travel due to various reasons.
This was not the first time Iv'e been behind a bus, but what caught my attention was one of your posters.Now being that I believe myself to be a pretty knowledgeable person I don't mind advertisements since I know that it's because of them that we receive many benefits, including partial funding of the public buses.
This particular poster was advertising a certain brand of eyeglasses.
Now, I definitely don't have a problem with eyeglasses since I know them to be extremely helpful to the sight-impaired.In fact many of my friends and family wear them.
So by now you must be wondering, if I'm a reasonable, patient, and
knowledgeable person who appreciates red lights, buses, eyeglasses, and
most importantly advertising then why an I writing to you?
Well the reason I unfortunately feel the need to take up some of your valuable time is concerning the person who was modeling the eyeglasses, or more accurately the attire she was clothed in during the time which she was modeling the eyeglasses.
Without getting into unnecessary detail, what the model was wearing was quite inappropriate to display even privately, and most definitely on the back of a public bus that travels all over town.
Now being that I try to be understanding of people I tried to figure out what might have caused you to decide to use that particular picture to promote the aforementioned eyeglasses.
My first train of thought revolved around business sense.Maybe you thought that by putting the glasses on an immodestly dressed woman you would attract some extra attention to the eyeglasses.This would be no excuse for your behavior but then i might have something to work with.However I soon realized that that certainly was not the reason behind this incident since (if memory serves me well) studies have proven that adding this kind of thing does not cause people to recall the advertised brand more accurately, in fact in some cases it actually decreased the brand recollection . (quite logically so i might add, seeing as that element would only cause people to be distracted from the object being advertised) and
being that i believe i'm dealing with intelligent individuals here that would leads me to believe that business sense was not behind this decision.
The next few ideas were that maybe the company was trying to advertise that they support certain ideas or causes, (such as gender or racial equality among other ideas) but after even a superficial examination those ideas were quickly realized to be extremely implausible.
After many attempts to figure out the reason behind this act I remain as clueless as I was at the beginning of this endeavor.
Now being that I'm a reasonable person it did not even occur to me that you do not have a perfectly good and understandable reason for doing something that is essentially exploiting and dehumanizing women by turning them into the equivalent of glittery letters or other eye catching materials.What this does (and I believe did) to society is change the way we look at women,and causes us to stop seeing them as the intelligent human beings they are, and instead replace that image with a picture of something that can and should be used in anyway we feel benefits us.
However being that I did what I feel to be my utmost best in trying to understand the (as mentioned earlier, most probably, perfectly acceptable) rationale behind your actions I write to you in hope that you will clarify the little problem I seem to be having.
Thank you and eagerly awaiting your reply,
inastruggle