Then there was the Calvin & Hobbes Sunday Comic where Calvin tries one day to live a life of virtue, being good, cleaning his room, doing homework, volunteering to help in the house. Then he comes to his "senses" and runs away for the satisfaction of hitting a girl on the back of her head with a snowball. Hobbes responds with a great line: "Virtue needs more cheap thrills."
That's a real adage for our times. The open internet is filled with cheap thrills, the rush of excitement and even the fear of getting caught. It's an easy and FUN escape from responsibility.
It is up to US to FEEL MORE the THRILL of being clean, of being sober. We can not afford to become complacent, cuz with every passing billboard the media is vying for our attention, and they are very good at making us curious to see the next new movie trailer, etc.
I think that the REAL THRILL has to be a growing involvement with REAL LIFE, REAL PEOPLE, REAL TORAH LEARNING AND D'VEYKUS HASHEM. As we move thru the Sur Mei'rah, we have to over-emphasize the ASSEI TOV, build up the GOOD FEELINGS about ourselves to fill the empty void where the "cheap thrills" used to be. As DC puts it, thinking about and acting upon "How can I be of service to the universe?"
Virtue alone can't be it's own reward. Not in this day and age. It doesn't hold a candle. A Life of Kedusha with Torah, Chesed, and walking with Hashem is the key.