That picture was merly photoshopped!!!
You can tell by comparing the actual label's contrast, with the blurry "glittery" contrast of the additional printing. And more obviosly, at the end of the line 'Woodford reserve' the last letters begin a slight bent, with the countours of the bottle. In the addition, it remains perfectly strait, even though it extends beyond the width of the original bottled lettering.
But a good laugh none the less.
Can we rasie some money by sending GYE shaloch mannos. I can volenteer the womens forum to pack and deliver them, in addition to spending many sleepless nights designing a theme. And best of all, we send a bottle of personalised woodford to everyone!!!! (and if you won't reveal your mailing adress, we'll just send it all to Reb Bards... :D)